Branding and Mixed Media Thesis

Course content

We will develop our idea from an initial sketchbook, where we will capture and compile all our research, processes and final products.
We will elaborate the name of the brand and its leitmotiv or slogan, and then we will create a logo applicable to any kind of need. Throughout this process, we will seek to create a story, a story that accompanies us and that dresses our project.
We will develop the concepts to create the designs we want to produce and that are in line with the brand and its principles.
Finally, we will choose the printing system that best suits our needs, to capture our brand and design, in the textile elements previously manufactured externally or made by ourselves.
We will create the variation of color and texture, intervening the fabric with different techniques, or applying an image, positioning or illustration, with silk-screen printing, dripping, transfer, frotagge, etc. We will be able to apply external elements to the piece by recycling all kinds of objects (whatever their nature), in order to add relief or volume to the final piece.
We will make an analysis of the products and we will create a general estimate, based on technical data sheets of each product.
Possibility to do a final photo shoot, images for RRSS, and packaging or final presentation. Create your personal brand and display your ideas all over the world!

It includes

All the tools of the workshop to print and apply textures, digital support and necessary programs for the creation of images and vectors.

Schedule

Tuesday to Saturday, from 9:00 a.m. to 9:00 p.m. (individual).

Duration

6 classes of 2 hours.